David Beckham on RED MOTORAZR

July 24, 2007

 David Beckham doing RED MOTORAZR. “As the exclusive wireless partner for (PRODUCT) RED, Motorola is producing special RED versions of its signature handsets, including the RED MOTORAZR and RED MOTOSLVR. With each sale of a (PRODUCT) RED phone, pricing and availability varying by location, Motorola will make a direct contribution to The Global Fund. Motorola (PRODUCT) RED phones will be rolling out internationally over the remainder of the year and into 2007. Motorola has also launched Studio RED, a series of initiatives to include physical and virtual destinations that will enhance consumers’ mobile experiences with (PRODUCT) RED. In addition to sharing Motorola’s involvement in the (RED) initiative, Studio RED informs consumers of Motorola (PRODUCT) RED activities, purchase benefits and rewards. Studio RED will offer exclusive content, including limited edition wallpaper, ring tones and video casts, which have been designed by Motorola’s elite partnership network of musicians and designers.”RED MOTORAZR


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